• Provide knowledge of the disease area, medical practice and unmet medical need
  • Provide phase 2/3 strategy and lifecycle management with a balance between technical feasibility, product/ brand objectives and medical needs
  • Provides independent assessment of risk-benefit of the product (s)
  • Provideinput to a product label
  • Optimize positioning of asset with regard to current and future medical practice
  • Lead development and execution of publication plan
  • Provide Competitor analysis and align with commercial teams
  • Guide Outcomes Research in the development of the value proposition
  • Provide guidance on key cost effectiveness endpoints and patient-reported outcomes
  • Recommend key endpoints in clinical trials to demonstrate value
  • Regulatory support for dossiers, label and safety assessments